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Creating Sales Opportunities with Lead Scoring by Genius.com
October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
The Science and Art of Selling by Genius.com
October 07, 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
Sales and Marketing: The New Power Couple by Microsoft
December 01, 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
Achieving Sustained Growth through Operational Excellence by SAP AG
June 02, 2009 - (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc
July 2008 - (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.
Sustained Growth Through Operational Excellence by SAP America Inc
June 2009 - (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.
State of the Business Process Management Market 2008 by Oracle Corporation
August 2008 - (Free Research) Over the last few years, BPM has seen rapid growth because it succeeds where earlier approaches have failed -— uniting business strategists and technologists together with a shared set of tools to accomplish common goals. The future promises even more explosive growth as BPM products continue to mature. Read on to learn more.
The Economics of Embedded Development, Testing, Deployment and Support by IBM
December 2008 - (Free Research) This paper is aimed at helping senior management address its product ROI in a manner that can be directly applied to their everyday management practices. In this report, EMF presents a methodology for calculating the ROI for a development based on the direct cost of development, associative costs, extrinsic costs and a process for estimating risk.
Driving your Channel Business in High Tech Industries by SAP America Inc
August 2009 - (Free Research) As global competition intensifies and customer-centric business strategies
evolve, high-tech companies must rethink their channel strategy and how they want to engage with partners to successfully market, sell, and provide service to end customers.
Using Advanced Analytics: Gain Insight into Your Revenue Stream by SAP BusinessObjects
October 2009 - (Free Research) Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
Advanced Reporting for Salesforce by SAP BusinessObjects
October 2009 - (Free Research) As a salesforce.com customer, you understand gathering data is only the first step towards success. Reports from Salesforce still require a lot of hands-on manipulation to get to the level of insight you and your executives need to make effective decisions.
The IT Management Software Megavendors by BMC Software, Inc
October 2009 - (Free Research) The current recession and credit crunch deeply affected IT spending in the last quarter of 2008 and into 2009. This SWOT Analyst report for Q3 2009 regroups the market contenders by categories for an easier evaluation to enable vendor strategy professionals to substantiate decisions about their partnership and go-to-market strategies.
Business Network Transformation: Product and Service Leadership by SAP America Inc
October 2009 - (Free Research) For manufacturers today, achieving strategic goals requires not only intimately understanding technology and markets but also overcoming higher hurdles that have been exacerbated by trends toward globalization and outsourcing. Read on to learn more about how your company can achieve product and service leadership.
Build Trust by Connecting Security Operations and Compliance by Tripwire, Inc.
September 2008 - (Free Research) Check out this case study to learn how Vesta implemented Tripwire® Enterprise to continuously monitor IT infrastructure for all unauthorized change, which helps maintain known, trusted, and compliant system environments and ensure audit requirements are met.
Empower Your Consumer Research Department with Predictive Analytics by SPSS Inc. Worldwide Headquarters
May 2009 - (Free Research) In this case study of American Airlines, details are given of their choice to utilize SPSS to manage their customer information. Read on to see how an intensely competitive marketplace led American to chose SPSS.
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